Brand Story

Not sightseeing. Borrow a life.

Stay in everyday Japan.

Concept

KURASHI is a lodging brand for temporarily experiencing the "quiet time," "morning light," and "rhythm of life" that Japanese people take for granted.

We don't guide you to tourist spots. We don't specially prepare directions to famous places or restaurant recommendations.

Instead, we lend you a place where Japanese people actually live. Wake up to morning light, boil water, and quietly begin your day. We want you to experience these ordinary moments.

KURASHI is not about sightseeing. It's about living — even if just for a while — the quiet, ordinary moments that Japanese people value.

KURASHI NARA | First Property

Wake up to the sounds of everyday life in Nara.

朝、奈良の生活が始まる音で目を覚ます。

This house was not built for tourism. It was once a place where a family ate breakfast, went to work, and returned home to light the lamps in the evening — an ordinary life.

KURASHI lets you borrow that time, without destroying it. In the morning, wake up to light filtering through shoji screens, boil water, and quietly begin your day. You don't need to pack your schedule. Here, doing nothing has value.

This is not "accommodation to stay at" — it's a place to step into Japanese life.

Not sightseeing. Borrow a life. That is KURASHI.

Philosophy

Don't add anything extra

KURASHI is not a brand that "adds" special experiences. Rather, we make true value visible by "subtracting" unnecessary things.

No luxurious amenities, no flashy interiors, no pushy hospitality. What remains is morning light through shoji screens, the feel of tatami, and silence.

That is the aesthetic of living that Japanese people have cherished.

KURASHI is a brand for guests, and also a system for owners who cannot let go of their houses.

Experience the quiet moments.

Experience the quiet moments.