Japanese life, for travelers.
KURASHI is a distributed lifestyle-experience boutique hotel brand. Under the philosophy of "not sightseeing, but borrowing a life," we operate carefully selected traditional houses throughout Japan.
Brand Promises
Protect the Silence
静けさを守る
Not in tourist areas, but in residential neighborhoods. We provide true quietness, away from noise.
Cherish the Morning Light
朝の光を大切にする
Waking up to soft light filtering through shoji screens. That is the beginning of the KURASHI experience.
Value Doing Nothing
何もしない価値を伝える
Don't pack your schedule. Doing nothing is the ultimate luxury here.
How We Operate
How we operate
KURASHI operates under the philosophy of "not adding anything extra."
No luxurious amenities, no flashy interiors, no pushy hospitality. What we provide is the quietness that originally existed there, the morning light, and the feel of tatami.
That is the aesthetic of living that Japanese people have cherished for generations, and what we want to convey to travelers around the world.
Quiet is Luxury.
Quietness itself is luxury.
Starting from Nara
KURASHI's first property is in Nara, where Japan began. From this ancient capital where quiet life still continues, our journey began.
Nara, where Japan began.
For Those Considering a Stay
Would you like to experience Japanese life at a KURASHI property?
View StaysFor Traditional House Owners
Would you like to operate your property under the KURASHI brand?
About Partnership